Website Journey Analytics: How to track user journeys on your website

Website journey analytics examines the sequence of pages and events that visitors navigate through on a website, revealing how visitors move between sections to accomplish their goals — converting, gathering information, or abandoning the site. The methodology helps teams discover which pages visitors access after landing on key areas, which content appears before conversions occur, and where visitors stop engaging. This approach differs from funnel analysis by focusing on discovering actual visitor behavior patterns without requiring advanced setup or configuration.