Exit Rate vs Bounce Rate – Which One You Should Improve and Why

Tracking your website’s exit and bounce rates will give you insight into how your audience engages with your website and the user experience they receive. This information will enable you to make data-driven decisions on performance-related improvements, ensuring your website functions at its optimal capacity. In this article, we explain exactly what exit rates and […] The post Exit Rate vs Bounce Rate – Which One You Should Improve and Why appeared first on pingdom.com .