Aarron Spinley on CX’s $10 trillion blind spot

Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, joins host Jason Hemingway to challenge some of the most widely accepted ideas in CX, marketing and growth. They examine why the way most organizations measure and manage customer value is fundamentally flawed. The post Aarron Spinley on CX’s $10 trillion blind spot appeared first on Phrase.