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Building a scalable content engine for global growth

calendar_today March 19, 2026 person Phrase domain phrase

Chris Dell, former leader of Booking.com’s global content organization, joins host Jason Hemingway to explore the hidden operating system behind global scale: content. Drawing on fourteen years building a 400-person in-house agency delivering multilingual content across 45 locations, Chris shares why growth challenges rarely come from ambition, but from the realities of execution at scale. The post Building a scalable content engine for global growth appeared first on Phrase.

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