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The 10-second customer journey and how to remove friction fast

calendar_today March 5, 2026 person Phrase domain phrase

Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins. The post The 10-second customer journey and how to remove friction fast appeared first on Phrase.

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