Why the Most Profitable Salons and Aesthetic Clinics Are Saying “No” to Marketplace Platforms

There are new salon marketplaces or directories launching every week. It is easy to see why sites such as Wahanda and Salon Spy are attractive to salons as partners because they come with the promise of getting more new clients through your front door. Today I’m going to deep dive into how these sites work and investigate what impact it has on your salon; explain the client journey across all of these sites and the psychology behind them plus uncover the detrimental impact they are having on the industry.