One Movie, Six Descriptions: What Your Brand Safety Vendor Actually Sees

CTV bid stream metadata is incomplete and risky As CTV absorbed linear budgets, buyers brought linear expectations with them. They wanted to know what program their ad ran in, what genre it belonged to, and whether its tone suited the brand. In programmatic CTV, the bid request’s content object is where that information is supposed to travel, and most targeting and suitability decisions downstream depend on what it contains.