Neutrogena’s Statement Slowed the Hayden Panettiere Backlash, but Didn’t Change Minds

Following Hayden Panettiere’s passing, a story she had previously shared about Neutrogena resurfaced online. Panettiere said the brand tried to end its longtime partnership with her after she spoke publicly about receiving treatment for postpartum depression in 2015. As the story spread, calls to cancel or boycott Neutrogena grew, with the brand waiting several days before issuing a response.