Spotify’s Disco Ball Logo Backlash Reveals How Protective Audiences Have Become of Brand Identity

Another brand logo is back in the crosshairs. Just months after the Cracker Barrel branding conversations sparked debate online, Spotify found itself at the center of its own internet-wide backlash after temporarily swapping its iconic green app logo for a glittery disco ball version tied to the company’s 20th anniversary campaign. The move was meant to be celebratory.