CASE STUDY: Using PeakMetrics’ Smart Categories to Measure Trust Across the Beltway

“In public affairs, credibility inside the beltway is essential to guiding strategy,” said Rational 360. “PeakMetrics’ Smart Categories helped us identify how trust is expressed across the D.C. policy landscape from academic circles to the Hill to the White House, enabling our teams to prioritize the right audiences, refine messaging, and engage policymakers more effectively.” The question we set out to answer: Rational 360 partnered with PeakMetrics to understand and quantify how trusted industry voices in healthcare are among Beltway voices, including policymakers, congressional staff, polit