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Are GLP-1 refill reminders marketing under HIPAA?

calendar_today October 15, 2026 person Mara Ellis domain paubox

A reminder to a patient to refill a GLP-1 medication they are currently taking is not considered marketing under HIPAA . As long as a third party isn’t paying for the communication above the cost of communication . It crosses into marketing territory if you suggest a different medication to the patient or if the drug manufacturer or another party covers costs beyond what it takes to send the communication.

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