Navigating the Blind Spot: How AI Discovery is Rewriting the Rules of Performance Attribution

For decades, the affiliate marketing ecosystem functioned on a black-and-white rule: if an action could be clicked, it could be tracked, and if it was tracked, it could be rewarded. But as consumer journeys increasingly migrate into machine-mediated experiences—driven by Large Language Models (LLMs) and AI Overviews (AIOs)—that old playbook is becoming obsolete. At the […] The post Navigating the Blind Spot: How AI Discovery is Rewriting the Rules of Performance Attribution appeared first on Partnerize.