Optimizing Your Affiliate Partner Mix: Laying the Groundwork for Programmatic Strategy

Affiliate marketing, especially as it has continued to mature, is credited for its measurability and performance. However, many programs still prioritize short-term conversion metrics over the complexity of consumer journeys and the diversity of partner types. The post Optimizing Your Affiliate Partner Mix: Laying the Groundwork for Programmatic Strategy appeared first on Partnerize.