The Zero-Click Dark Space: Why Your Best Marketing is Going Completely Unrewarded

The traditional purchase funnel is collapsing into a “zero-click dark space.” Consumers are no longer wandering through a predictable sequence of banner ads and search pages. Instead, their decisions are being shaped upstream by Answer Engines—like ChatGPT, Perplexity, and Google AI Overviews—as well as highly curated social feeds and authoritative editorial content. The post The Zero-Click Dark Space: Why Your Best Marketing is Going Completely Unrewarded appeared first on Partnerize.