Legacy Logic Is Breaking the Promise of In-Car Payments

In-car commerce offers huge potential revenue for OEMs, but many automakers are at risk of missing out on this by assuming that the proven ways of working of the past for developing and selling vehicles will work in a digital future where in-car services must generate a rapidly increasing share of their revenues. However, brands that recognise that the market has changed and adapt their monetisation approach stand to gain a significant share of the revenue pool and leapfrog those that try to monetise the services just like they sold cars in the past, states Parkopedia COO, Hans Puvogel.