The 2025 Drive Research User Experience Report highlights the need for OEMs to optimise in-car payment functionality to satisfy driver demand and unlock new revenue streams. However, while there are many similarities between the attitudes and service demands of the American and German drivers who participated in this research, there are several significant differences we wanted to highlight. This…
CTA: OEMs must tailor in-car payment services to meet individual market demands
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July 14, 2025
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adam.calland@parkopedia.com (Adam Calland, VP/Global Marketing Director)
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parkopedia