The 2025 Drive Research User Experience Report highlights the need for OEMs to optimise in-car payment functionality to satisfy driver demand and unlock new revenue streams. However, while there are many similarities between the attitudes and service demands of the American and German drivers who participated in this research, there are several significant differences we wanted to highlight. This demonstrates the need for OEMs to tailor connected car experiences to different markets to address local driver needs and avoid losing customers to competition.
CTA: OEMs must tailor in-car payment services to meet individual market demands
calendar_today
July 14, 2025
person
adam.calland@parkopedia.com (Adam Calland, VP/Global Marketing Director)
domain
parkopedia