5 tactics that save up to 35% of lost sales

Returns are a revenue recovery opportunity, with 30-35% of customers initiating exchanges or accepting alternatives to cash refunds. The five-tactic stack progresses from enriching logistics emails with recommendations, to even exchanges for different sizes or colors (~30% acceptance), instant gift cards with bonuses, shopping the store with instant credit, and offering discounts to keep items rather than process returns. Retailers can recover 35-40% of otherwise lost revenue by deploying multiple tactics, with implementation ranging from days for gift cards to weeks for exchanges.