Dry January Isn’t Just a Moment: How Non-Alcoholic & Low-Alcohol Beverage Brands Win with Elevated Experiences

As we head into another Dry January, it’s clear this moment is no longer just about a New Year’s reset. Dry January, alongside the broader sober-curious and low/zero-proof movement, reflects a deeper shift in how consumers think about alcohol, health, and social occasions. What began as a January ritual has evolved into a year-round mindset. […] The post Dry January Isn’t Just a Moment: How Non-Alcoholic & Low-Alcohol Beverage Brands Win with Elevated Experiences appeared first on O-I .