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Building an 80-Year Brand That Still Feels Personal with Jennifer Schuler of Handel’s Homemade Ice Cream

calendar_today May 19, 2026 person Ali Özbay domain ovation

Jennifer Schuler is the CEO of Handel’s Homemade Ice Cream and the former CEO of Wetzel’s Pretzels. She is known for scaling brands through a combination of strong culture, operational discipline, and guest-focused leadership. With a background that blends hands-on experience and formal education from Stanford, she focuses on building businesses …

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