The internet is flooded with articles about how AI can help designers work faster, generate images, write copy, or even code prototypes. But the real challenge isn’t just leveraging AI for efficiency; it’s about thoughtfully weaving AI into the very fabric of our products to create experiences that were never before possible. This was the challenge we faced at Teads when we decided to integrate a Large Language Model (LLM) into our core products for the first time, our campaign management platform (Teads Ad Manager) and our publisher dashboards (Teads for Publisher and Engage).