AI for marketing: Stop automating the fun parts of your job

Hands up if you (and the rest of your marketing team) have been here: A team gathers, someone asks “what would you want an AI agent to do for you?” and within minutes the room is full of ideas. People want to be shouting their ideal marketing agent (and often, some non-marketing agents too) so the world can hear it. And this totally f e e l s like a productive session. Except, nothing changes. Enthusiasm behind dream agents has never been an issue. But when you’re getting started with agents, you need to rethink the question.