Experiments that improve search results in retail

One experiment that turned dead ends into conversions and proved that fixing what breaks quietly can have a very loud revenue impact. WHO: E-commerce & CRO teams INDUSTRY: Retail IMPACTED PAGES: Search results page, Product Listing Pages Experiment 1: Redirecting zero-result searches to relevant recommendations Hypothesis: When customers see no search results, they often leave or disengage. Redirecting these queries to a machine matching system can surface relevant alternatives, keeping users engaged and encouraging further interaction. Image source: Optimizely Results: +2.