Experiments that improve product pages in retail

Two experiments that draw more attention to popular products increase the likelihood that those items will be added to the cart. WHO: E-commerce & CRO teams IMPACTED PAGES: Product pages, product listing pages, product detail Pages INDUSTRY: Retail Experiment 1: Using ‘Highly Rated’ badges to drive add-to-cart on product pages Hypothesis: Applying ‘Highly Rated’ badges to items with positive reviews will call greater attention to popular products, increasing the likelihood that those items will be added to cart. Image source: Optimizely Results: +1.98% increase in Add to Cart +0.