Experiments that improve mobile pages in financial services

One experiment that shows how the words on a button can be the difference between a visitor clicking through or moving on. WHO: Digital, growth & CRO teams INDUSTRY: Business & Financial Services IMPACTED PAGES: Mobile page, account page Experiment 1: Testing copy variants on the account upgrade navigation tab Hypothesis: If we test different copy variants on the “Add to Policy” tab within the navigation, we will reduce user navigation confusion and increase traffic to the Add to Policy page, because clearer and more intuitive labelling can improve user understanding and encourage clicks to…