Two experiments that show how reducing friction and clarifying the path to sign-up can meaningfully increase the number of prospects who follow through. WHO: Growth, demand generation & CRO teams INDUSTRY: Software & B2B IMPACTED PAGES: Login page, Sign-up page, Landing page Experiment 1: Personalized landing page with a step-by-step checklist Hypothesis: Leveraging personalization to optimize the landing page for prospects with a step-by-step checklist to start scheduling experiences will increase sign-ups.
Discovery
Learnings
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Guidance
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Toolbox
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