Three experiments that show how the right message, delivered to the right audience, changes what visitors do when they land on your homepage. WHO: Growth, demand generation & CRO teams INDUSTRY: Software & B2B IMPACTED PAGES: Homepage Experiment 1: Multi-armed bandit optimization of homepage CTA Hypothesis: By running multiple text copy CTA experiments as a multi-armed bandit, we can ensure that our optimum experience is always delivered. Image source: Optimizely Results: 11.8% Conversion Rate +2.
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