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Experiments that improve homepages in retail

calendar_today May 4, 2026 person domain optimizely

Three experiments that show how matching the right content to the right visitor changes what happens when they land on your site. WHO: E-commerce & CRO teams INDUSTRY: Retail IMPACTED PAGES: Homepage, Product Detail Pages Experiment 1: Personalized product recommendations Hypothesis: Showing visitor-specific product recommendations on the homepage will increase click-through to PDPs compared to static product recommendations.

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