Experiments that improve homepages in Healthcare

One experiment that shows how surfacing the right content for the right audience can significantly increase engagement and lead capture. WHO: Digital, growth & CRO teams INDUSTRY: Healthcare IMPACTED PAGES: Homepage Experiment 1: Improving B2B content on the homepage Hypothesis: If we elevate and enhance content that interests the B2B audience, user engagement metrics will increase, which enhances lead capture. Image source: Optimizely Results: +103% Increase in CTA clicks +2.