Experiments that improve demo forms and landing pages

Three experiments that show how clearer design, fewer fields, and better visual context turn more landing page visitors into leads. WHO: Growth, demand generation & CRO teams INDUSTRY: Software & B2B IMPACTED PAGES: Demo page, Landing page, Registration page Experiment 1: Redesigning the demo form and landing page Hypothesis: By redesigning the demo form and landing pages to be clearer using recommended UI improvements, we will increase demo form submissions and user engagement. Image source: Optimizely Results: +18.