Most marketing teams are “doing GEO ” with 10 different tools, 20 perspectives, 30 different spreadsheets, and zero idea what’s going on. Now, don’t get me wrong, I love all the tools in the martech stack we’re using for our own GEO, but I love them even more when I don’t have to go into them to use them. And that is exactly where Optimizely Opal comes in.