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Generalist AI vs specialist AI: Where marketers see REAL impact

calendar_today March 19, 2026 person domain optimizely

Horizontal AI, vertical AI, or departmental AI may not be in your vocabulary (yet). But as marketers spend more time with AI—testing prompts, building workflows, connecting tools—we start to unlock more language, more nuance, more specific needs, and yes… more specific problems. What begins as “let’s use AI for this”, quickly becomes: Which AI?

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