Activating Attention: How OpenX and TVision Are Turning CTV Engagement Into Real-Time Performance

As CTV spend continues to climb — projected to grow nearly 14% in 2026 — advertisers face increasing pressure to drive efficiency and prove performance. While quality supply and reach are table stakes, one question remains: Are consumers actually paying attention? At OpenX, we’re solving that problem head-on with OpenX Attention Targeting, a first-to-market capability […]