From Inputs to Outcomes, Part II: Operationalizing Upstream Curation at Scale

Hyper-local performance at enterprise scale is easy to promise and hard to execute. For Butler/Till, that meant delivering local precision for a national health and wellness brand across 18 markets, with CPA as the primary KPI, without adding operational burdens or disrupting existing workflows. Traditional programmatic approaches often force tradeoffs: scale versus control, efficiency versus […]