From Inputs to Outcomes, Part I: Optimizating Before the Bid

Hyper-local performance at enterprise scale doesn’t just require better data, it requires execution models that can actually support it. In a recent campaign for a national health and wellness brand, Butler/Till partnered with SWYM.ai and OpenX to rethink where programmatic optimization should happen — not after impressions are served, but upstream, before the bid. The […] The post From Inputs to Outcomes, Part I: Optimizating Before the Bid appeared first on OpenX .