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OpenX Enhances Traffic Optimization with Amazon Ads Dynamic Traffic Engine

calendar_today December 22, 2025 person Tyler Romasco domain openx

In today’s programmatic landscape, efficiency depends on sending the right impressions to the right demand sources. To that end, OpenX has enhanced its traffic optimization framework to incorporate signals from Amazon Ads’ Dynamic Traffic Engine (DTE), adding an extra layer of intelligence that helps route the best supply and impression opportunities to Amazon DSP for […]

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