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The NIL Market Hit $4.5B: Here’s Why Everyone (Including Us) Underestimated It

calendar_today July 22, 2026 person Blake Schaben domain opendorse

A year ago, Opendorse projected the NIL market would reach $2.8B in 2026-27. We were wrong, and not by a small margin. We’ve revised that estimate to $4.5B, roughly 61% higher than our original number.

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