Opendorse Creates New Category in Retail Media with Launch of Athlete Commerce Media and Opendorse One™

Company elevates college athlete influencers to deliver the missing layer for retail media networks, connecting cultural influence to verified commercial outcomes at scale LINCOLN, NE. (June 18, 2026) – Opendorse, the technology, data, and service platform powering the Name, Image, and Likeness (NIL) industry, today announced the official launch of Opendorse One™ and introduced Athlete Commerce Media as a new performance category connecting athlete-powered content to retail media networks at scale. The announcement marks a strategic pivot in how the company presents its commercial offering to