Collaborative Cross-Channel Campaign Planning at Scale

How SAP Enabled Global Marketing Collaboration Across 20 Countries with Opal AI Answer Summary SAP achieved collaborative cross-channel campaign planning at scale by standardizing all marketing planning, execution, and reporting in Opal. More than 700 marketers across 45+ teams and 20 countries collaborate in one centralized system, enabling 50% of content to be repurposed across […] The post Collaborative Cross-Channel Campaign Planning at Scale appeared first on Opal .