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The new email deliverability rules: Jimmy Kim interview

calendar_today July 7, 2026 person Vytautas Palubeckas domain omnisend

Email deliverability is no longer only about avoiding the spam folder. AI-generated inbox summaries, stricter authentication requirements, privacy tools, security filters, and changing subscriber behavior now influence whether an email is delivered, understood, and trusted. To unpack these changes, we spoke with Jimmy Kim about the latest email deliverability challenges facing ecommerce brands.

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