Why Restaurants Should Anchor Their Next Big Move to a Revenue Moment

The FIFA World Cup kicks off June 11, and the action won’t be limited to just the soccer pitch. 27% of fans plan to watch at a restaurant, while nearly half plan to watch from home—a massive opportunity for dine-in, but more so for takeout and catering. A recent Deutsche Bank analysis identified a handful of brands as best positioned because of their proximity to host cities, including Sweetgreen (49% of units), Shake Shack* (34%), and The Cheesecake Factory (29%), among others.