Why the Future of Restaurant Ordering Is Second Party

Every year at our annual customer event, Beyond4 , I’m reminded of what makes this industry different. When I look out at a room full of restaurant operators—some of whom compete directly with each other for the same guests, the same delivery radius, the same Friday night traffic—and see them leaning in, sharing what works, and lifting each other up, I’m struck by something profound. This industry is a light in a world that often feels very dark.