Noom Launches ‘Lose for Keeps’ with Rebel Wilson, a New Campaign Making the Case That GLP-1 Medication and Healthy Habits Work Better Together

PRINCETON, NJ – July 20, 2026 – Noom, the leading behavior change company, launched Lose for Keeps – a new integrated brand campaign featuring Rebel Wilson in her second year as the company’s Chief Wellness Ambassador. The campaign tackles a question at the center of the GLP-1 era: how do you make weight loss last? […]