AI Agents Are Everywhere. Their Operational Reliability Isn’t.

As most marketing organizations evolve to incorporate AI into their everyday operations, we were attempting to integrate a Claude agent with HubSpot to manage our CMS. The agent already had access to read existing pages via a service key. The scope to edit them was missing. Something as easy as adding an edit scope to the agent’s abilities ended up taking over two and a half hours. The agent continually proposed non-existent scopes, pushed back on our rebuttals, and even attempted to convince us this was impossible — that HubSpot had not released that capability in our instance. I am admittedly not the most technical user and clearly haven’t spent hours learning all the OAuth scopes available in HubSpot or what they mean (but really, who has time for that?). Neither the AI nor I caught it for hours.