MAPS: Netflix’s Multimodal Asset Personalization at Scale

By Emma Yanyang Kong , Aditya Deshpande , Asad Abbasi , Bowei Yan , David Fagnan , Ashish Rastogi , Dhaval Patel , Ray Zhang Introduction The Netflix experience is a journey of discovery. Every visual cue, from the artwork on a title to the video previews that autoplay while you browse, is there to connect you with a story you will love. We call these visual cues assets , and choosing the right one for each member is a personalization problem of its own.