Thinking Fast & Slow for a Personalized Notification System

by Matthew Wood , Ishan Gupta , Kevin Mercurio, Devon Bryant , and Claire Dorman In his seminal book “Thinking, Fast and Slow,” Daniel Kahneman describes two systems that drive human cognition: System 1, which operates automatically and quickly with little effort, and System 2, which allocates attention to more challenging mental activities requiring deliberate focus. This dual-process theory has profound implications not just for understanding human behavior, but for designing intelligent systems that must balance immediate responsiveness with strategic foresight. Similar “plan vs.