The Final Push: How to Nail Your End-of-Year Giving Marketing Strategy

— KEY TAKEAWAYS A strong end-of-year giving marketing strategy is multi-channel and starts early: plan in September and October, build awareness in November, use GivingTuesday as the kickoff, ramp up appeals through December with the most urgent ones at the very end, then shift to retention in January. Use our year-end fundraising letter templates to […] The post The Final Push: How to Nail Your End-of-Year Giving Marketing Strategy appeared first on Neon One .