— KEY TAKEAWAYS GivingTuesday is the start of your December, not the end of your campaign—which is why October 1 matters more than December 1. Get your own copy of Marcia Beckner’s GivingTuesday game plan If you’re feeling the pressure to plan a big GivingTuesday campaign, you’re not alone. According to Marcia Beckner, founder and […] The post The 12-Week GivingTuesday Game Plan That Won’t Burn You Out appeared first on Neon One .