Loyalty programs have evolved: keep yours fresh, relevant and working harder for your brand.

It’s not hard to see why when most people (marketers, companies and consumers) hear the word loyalty, they pretty much think about being rewarded in some fashion for said loyalty. And that’s true. What’s a little short-sighted here is the underlying equation in the thinking, which goes something like this: people like and buy this […] The post Loyalty programs have evolved: keep yours fresh, relevant and working harder for your brand.