Bumper-to-Bumper Traffic

2026 Toronto International Film Festival sponsorship ad by Rogers. At Cannes, competition screenings are preceded by nothing more than a computer-generated set of red-carpet stairs ascending out of the sea, sans any credits for financial supporters or slogans, in keeping with the festival’s self-image as cinema itself, purged of anything inessential. (This conception isn’t true, but it’s a nice, self-burnishing illusion about the world’s most prestigious festival.) This is a flex: To not have to mention sponsors is a self-presentation of financial invincibility.